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Full-funnel performance marketing for 7 & 8-figure direct-to-consumer brands. Amazon, Meta, and Google campaigns engineered for ROAS — not vanity metrics. Trusted across USA, UK & India.
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4.2×
Avg. ROAS Delivered
$40M+
Revenue Generated
120+
Brands Scaled
98%
Client Retention
Trusted by
Tong GardenSharpexDr. NutraPumaFCUKOrevaPuretiveGokul AgroFootmateEcoleafAmple DecorBabies Basics
Tong GardenSharpexDr. NutraPumaFCUKOrevaPuretiveGokul AgroFootmateEcoleafAmple DecorBabies Basics
Generic agencies apply one-size-fits-all strategies to D2C brands — and it rarely works. Here’s what’s quietly capping your growth.
01
Running Meta, Amazon, and Google simultaneously with no clear picture of which channel drives revenue. Every rupee, pound, and dollar becomes a gamble instead of an investment.
02
Amazon PPC costs rise as competition intensifies. Without active keyword tuning, bid automation, and negative targeting, advertising spend inflates while profit margins quietly shrink.
03
Acquiring customers without a retention strategy is expensive. Brands that don’t build email, SMS, and WhatsApp flows after the first purchase pay full acquisition cost every single time.
04
Traffic is only half the equation. Poor A+ Content, weak product copy, and unoptimised images leave conversion rates far below their potential — and your competitors take the sale.
Not general digital marketing. Each service is purpose-built for direct-to-consumer brands competing on global marketplaces and paid channels.
🎯
Amazon PPC & Advertising Management
Sponsored Products, Sponsored Brands, and DSP campaigns built to lower ACoS and grow organic rank simultaneously. As an Amazon Advertising Partner, we use first-party tools to automate and optimise without expensive third-party software.
🔍
Amazon SEO & Listing Optimisation
Keyword research, A9 algorithm optimisation, title and bullet copy, backend search terms, and A+ Content that ranks higher and converts better. Every listing treated as a high-converting landing page.
📦
Full Account Management — Amazon & Walmart
End-to-end management of your seller account: inventory health, account support, case resolution, performance monitoring, and competitor reporting. We operate as your dedicated in-house marketplace team.
📈
Meta & Google Performance Marketing
Full-funnel paid media on Meta, Google, and TikTok designed specifically for D2C brands. ROAS-first strategy with weekly attribution reports — no vanity metrics, only revenue-accountable data.
🎨
Creative Services & A+ Content
Product photography, infographics, A+ Content modules, Brand Stores, and video ad production. Conversion-driven design that increases click-through rate, reduces returns, and strengthens brand equity.
📊
Analytics, Reporting & SellerOptic Intelligence
Daily, weekly, and monthly performance dashboards with real attribution data. Competitor tracking, market share analysis, and cohort reporting via SellerOptic — our proprietary analytics platform.
We work exclusively with D2C brands that are ready to grow. If you want an agency that thinks like a growth partner — not a vendor — let’s talk.
Every market operates differently. We have dedicated playbooks for consumer behaviour, platform strategy, and compliance in each geography.
🇺🇸
The world’s largest D2C and Amazon marketplace. We manage Sponsored Ads, DSP campaigns, Google Shopping, and the full omnichannel stack — from Shopify to Seller Central to Walmart.com.
Amazon USAWalmart.comMeta & GoogleTikTok ShopDSP
🇬🇧
A premium, brand-conscious market where listing quality, trust signals, and review velocity determine winners. We understand UK-specific search behaviour, GDPR compliance, and VAT implications for sellers.
Amazon UKGDPRUK PPCBrand RegistryHigh-AOV
🇮🇳
A hyper-growth D2C ecosystem. We understand Tier 1/2/3 audiences, vernacular content, WhatsApp marketing automation, COD optimisation, and the Amazon.in, Flipkart, and Meesho growth stack.
Amazon IndiaFlipkartWhatsAppVernacularCOD
No opaque onboarding. No guesswork. You’ll know exactly what’s happening with your account and why — from day one.
Step 01
Free Account Audit
We analyse your ad accounts, listings, SEO health, and conversion data. You receive a detailed audit report — regardless of whether we work together.
Step 02
Growth Blueprint
A bespoke roadmap built around your brand, category, market, and budget. No templates, no copy-paste strategies from other accounts.
Step 03
Build & Launch
Campaign setup, listing optimisation, A+ Content, and retention flows — all launched within 10 business days of sign-off.
Step 04
Test & Optimise
Rapid A/B testing across creatives, keywords, bids, and audiences. We identify winners fast and scale them aggressively.
Step 05
Scale & Report
Transparent daily, weekly, and monthly reports with real ROAS, ACoS, CAC, and LTV data — not impressions and clicks.
Real, verifiable impact across categories and markets. No vague case studies — only actual results with context.
Skincare D2C · UK
3.8×
ROAS in 90 Days
Rebuilt the entire Amazon PPC funnel and Meta retargeting stack. New A+ Content and UGC ad creatives cut CAC by 41% while growing monthly revenue by 68%.”Calibray rebuilt how our entire acquisition funnel works.” — Founder, UK Skincare Brand
Fashion & Apparel · India
₹4.2Cr
Revenue in Q4 Campaign
Vernacular video creatives, WhatsApp broadcast flows, and Amazon India Performance Max. Tier 2 & 3 city expansion alone drove 68% of total campaign revenue.”The Tier 2 strategy opened a market we had completely ignored.” — CEO, Fashion Brand India
Health & Supplements · USA
−52%
ACoS Reduction
Aggressive keyword sculpting, negative match optimisation, and bid automation cut advertising cost of sales in half — while organic rank improved across 60+ target keywords.”We now know exactly where every dollar goes.” — VP Marketing, US Supplement Brand
We measure success through our clients’ outcomes. Here’s what founders and marketing leads who work with Calibray have shared.
★★★★★
We had tried three agencies before Calibray. The difference was immediate — they understood D2C economics, not just ad platforms. Our Amazon ROAS went from 1.9 to 4.2 in the first quarter with less overall spend.
SK
Sanya KapoorFounder, Glow Ritual — UK
★★★★★
Calibray’s India market expertise is genuinely unmatched. They understood our COD audience, built WhatsApp sequences that convert, and scaled us from ₹30L to ₹1.2Cr per month on Amazon India in six months.
AR
Arjun ReddyCEO, StyleVault — India
★★★★★
The weekly attribution reporting changed how we make budget decisions. Real data on every channel, every week. No guesswork. We scaled ad spend 3× without any deterioration in ROAS or account health.
MJ
Marcus JamesVP Marketing, NutriPulse — USA
★★★★★
The A+ Content and infographics Calibray produced lifted our listing conversion rate by 34% in the first 60 days. They have a real creative engine in-house — not outsourced — and it shows in the quality.
PL
Priya LakhaniCo-Founder, BoldSkin — India / UK
Book a free 30-minute strategy call. We’ll audit your current account, identify your biggest growth leaks, and show you exactly how Calibray would approach your brand — no obligation, no pitch deck.
Free, detailed account audit report
No commitment required
24-hour response guaranteed
USA, UK & India market specialists
Amazon Advertising Partner certified
✓ Free audit · ✓ No obligation · ✓ Response within 24 hours
What kind of brands does Calibray work with?
We specialise in D2C and marketplace brands in the $500K–$50M annual revenue range. Our focus is high-ticket products across beauty, wellness, fashion, food, home, and lifestyle categories — primarily on Amazon, with complementary Meta and Google activity.
What is the minimum ad spend to engage Calibray?
For Amazon PPC management, a minimum of $3,000/month in ad spend is required. Full managed service retainers start at $2,500/month. India market engagements start from ₹1.5L/month. Standalone creative and SEO retainers are also available.
How quickly can we expect to see measurable results?
Most clients see improvements in CTR, organic rank, and ACoS within the first 30 days. ROAS improvement typically stabilises by month 2–3 as we complete testing cycles. We set honest, realistic expectations from the first call.
Are clients locked into long-term contracts?
No. After an initial 90-day onboarding period, all engagements move to month-to-month. We retain clients through results, not contracts. Our average client tenure is 18+ months because the outcomes consistently justify the relationship.
Can Calibray manage India and international markets together?
Yes — this is one of our core capabilities. Several clients simultaneously sell on Amazon India, Amazon UK, and Amazon USA. We have dedicated specialists for each market with localised creative, PPC, and SEO strategies for each geography.
What is SellerOptic?
SellerOptic is Calibray’s proprietary analytics and competitor intelligence platform. It gives brand owners real-time visibility into marketplace performance, keyword rank tracking, competitor pricing, and advertising efficiency — all in a single dashboard.