Calibray – D2C Performance Marketing Agency | USA, UK, India, UAE
Global D2C Performance Agency

Scale Your
D2C Brand Profitably.

We are Calibray — a performance marketing agency built exclusively for direct-to-consumer brands. From paid acquisition to full-funnel optimisation, we turn ad spend into compounding revenue.

Live Campaign Dashboard
4.8× ROAS
Average across D2C clients · Q1 2025
Revenue Growth
+312%
YoY for skincare brand
CAC Reduction
−48%
Fashion D2C · 90 days
Top Channels
Meta Ads 38%
Google Ads 29%
TikTok 18%
Trusted by brands in
🇮🇳 India 🇺🇸 United States 🇬🇧 United Kingdom 🇦🇪 UAE & Dubai 🌍 Middle East Fashion & Apparel Health & Wellness Beauty & Skincare Food & Beverage Home Décor Jewellery Consumer Electronics 🇮🇳 India 🇺🇸 United States 🇬🇧 United Kingdom 🇦🇪 UAE & Dubai 🌍 Middle East Fashion & Apparel Health & Wellness Beauty & Skincare Food & Beverage Home Décor Jewellery Consumer Electronics
$40M+
Ad spend managed across global D2C brands
4.6×
Average ROAS delivered for our D2C clients
200+
D2C brands scaled across USA, UK, India & UAE
−52%
Average reduction in customer acquisition cost
What We Do

Every lever that drives
D2C revenue

We cover the entire performance marketing stack — from first impression to repeat purchase. No channel siloes, no agency hand-offs. One team, full accountability.

📣
Paid Social Advertising
Revenue-driven campaigns on Meta, TikTok, Snapchat & Pinterest. We build, test, and scale creative that converts—not just impresses.
Meta Ads TikTok Ads Pinterest Snapchat
🔍
Paid Search & Google Ads
Intent-capture at scale. From Shopping and Performance Max to branded search, we ensure every rupee, dollar & pound earns its keep.
Google Shopping Perf. Max YouTube Ads Bing
Conversion Rate Optimisation
Traffic is meaningless without conversion. We run systematic A/B tests on landing pages, PDPs & checkout flows to reduce CAC without cutting spend.
A/B Testing Landing Pages Checkout CRO
🎨
Creative Strategy & UGC
We develop scroll-stopping creative concepts, direct-response scripts, and user-generated content pipelines that feed your paid channels continuously.
UGC Production Ad Creative Video Ads
📧
Email & SMS Marketing
Retention is the secret weapon of profitable D2C. We build automated lifecycle flows on Klaviyo & Postscript that maximise LTV from day one.
Klaviyo SMS Flows LTV Optimisation
📦
Marketplace & Amazon Ads
Don't just own your DTC channel—dominate marketplaces too. We manage Sponsored Products, Brands & Display to protect and grow your market share.
Amazon Ads Flipkart Noon
🤝
Influencer & Affiliate Marketing
Performance-tied influencer programmes that go beyond vanity reach. We identify, negotiate, and track creators whose audiences actually buy.
Micro-influencers Affiliate Setup ROI Tracking
📊
Analytics & Data Attribution
First-party data strategy, GA4 setup, and MTA models that give you true visibility into what's actually driving revenue in a post-cookie world.
GA4 MTA Models Dashboards
🌐
D2C SEO & Content Marketing
Build durable organic revenue alongside paid channels. We craft SEO-led content strategies that compound over time and reduce your dependency on ad spend.
Technical SEO Content Strategy Link Building
Our Process

From onboarding to
profitable scale in 90 days

01
Deep-Dive Brand Audit
We dissect your current ad accounts, funnel, creative library, unit economics, and competitor landscape. No assumptions — only data.
02
Profitable Growth Strategy
We map your channel mix, target CAC:LTV ratios, creative roadmap, and 90-day scaling milestones tailored to your brand stage and market.
03
Launch & Rapid Iteration
Campaigns go live with our proven testing frameworks. We iterate on creative and targeting weekly — learning fast, killing losers faster.
04
Scale & Compound Returns
We scale winners systematically while building retention infrastructure — so each new customer costs less and is worth more over time.
Industries We Serve

Built for the brands
consumers love

We have deep vertical expertise across every high-growth D2C category. When you work with us, you get a team that already knows your customer.

Beauty & Skincare
The D2C gold rush—we navigate it profitably
👗
Fashion & Apparel
Full-funnel strategies for style brands
💪
Health & Wellness
Nutraceuticals, fitness & supplements
🍽️
Food & Beverage
CPG and specialty food brands at scale
🏠
Home & Living
Décor, furniture & homeware brands
💎
Jewellery & Accessories
Luxury-to-accessible brand performance
🐾
Pet Care
A booming category — we know the playbook
📱
Consumer Electronics
Tech & gadget brands going direct
Client Results

Numbers that
close deals

Real results from real D2C brands. No cherry-picked outliers — these represent our typical performance across verticals.

Skincare · India
5.2×
Return on Ad Spend
A homegrown skincare brand spending ₹8L/month was stuck at 1.9× ROAS. We restructured their Meta campaigns, rebuilt their landing pages, and launched a UGC-led creative strategy. In 4 months: ROAS jumped to 5.2×, revenue tripled.
Fashion · United Kingdom
−61%
Customer Acquisition Cost
A UK sustainable fashion brand burning £40K/month with a £68 CAC. Through TikTok-first creative, Google Shopping restructure, and CRO on the PDP, we drove CAC down to £26 within 90 days.
Health & Wellness · USA
+410%
Monthly Revenue Growth
A US supplement brand scaling from $80K to $400K+ monthly revenue in under 6 months. Full-funnel paid social, subscription email flows, and Amazon Ads running in parallel.
Jewellery · UAE
3.8×
ROAS on Meta & Google Combined
A Dubai-based jewellery brand entering the online D2C space. We built their entire performance infrastructure from scratch — launching at 3.8× blended ROAS within the first 60 days.
Food & Beverage · India
2.1M+
New Customers Acquired
A D2C food brand scaling across 8 Indian states. Performance Max combined with vernacular creative testing unlocked regional audiences. 2.1M new customers. 48% repeat purchase rate.
Home Décor · Global
$2.4M
Revenue in First Year
A bootstrapped home décor brand with zero performance marketing history. We launched multi-market campaigns across the US, UK & AUS simultaneously. $2.4M in first-year revenue with a profitable unit economy from month 3.
Why Calibray

We don't manage budgets.
We build growth engines.

WHY
🎯
D2C-Only Focus
We don't serve B2B, real estate, or lead-gen clients. Every playbook, benchmark, and creative insight we have is built exclusively from D2C brand experience.
🌍
True Global Capability
Operating from India, USA, UK & UAE, we understand localised consumer behaviour, platform algorithms, and creative nuances in every market we serve.
📈
Profit-First, Not Vanity-First
We optimise for net ROAS and contribution margin — not impressions or click-through rates. Your profitability is our KPI.
⚙️
Full-Stack Team, Zero Outsourcing
Strategists, media buyers, creative directors, data analysts and CRO specialists all in-house. One team owns your entire growth journey.
7+
Years of D2C performance marketing expertise
4
Global offices — India, USA, UK & UAE
200+
D2C brands scaled profitably
92%
Client retention rate after year one
Global Presence

Where we operate

A global agency that understands local. We have on-the-ground expertise in the world's most competitive D2C markets.

🇮🇳
India
Mumbai · Delhi · Bengaluru · Ahmedabad
HQ
🇺🇸
United States
New York · Los Angeles · Austin
North America
🇬🇧
United Kingdom
London · Manchester · Birmingham
Europe
🇦🇪
UAE & Middle East
Dubai · Abu Dhabi · Riyadh
MENA
Platforms & tools we master
Meta Ads Manager Google Ads TikTok for Business Klaviyo Shopify Triple Whale Northbeam GA4 Segment Hotjar Pinterest Ads Snap Ads Amazon Ads Postscript Unbounce Looker Studio YouTube Ads Performance Max
Client Stories

Brands that scaled
with Calibray

"
Calibray didn't just run our ads — they rebuilt our entire acquisition strategy. Within 3 months our ROAS went from 1.8× to 4.6× and we finally hit profitability. They think like business partners, not vendors.
RK
Rohan Kapoor
Founder, Glow Theory Skincare · India
"
We'd worked with two agencies before Calibray. Neither understood the UK D2C landscape the way their team does. Their TikTok creative strategy alone cut our CAC by 40%. Exceptional work, exceptional communication.
SE
Sophie Ellis
CMO, Verdant Apparel · United Kingdom
"
Scaling a supplement brand in the US is brutal. Calibray mapped out our full-funnel strategy from day one — paid social, email retention, and Amazon together. We crossed $400K/month in under 6 months.
JM
Jake Martinez
CEO, PureForm Nutrition · United States
FAQ

Questions we hear
from every brand

What makes Calibray different from a generalist agency? +
We are exclusively a D2C performance marketing agency. That means every framework we've built, every benchmark we hold, and every creative insight we leverage comes entirely from direct-to-consumer experience. Generalist agencies apply the same playbook to every client. We've seen enough D2C brands scale — and fail — to know exactly what moves the needle.
What minimum ad spend do you require? +
For brands in India, we typically onboard clients with a minimum monthly ad spend of ₹3–5 lakhs. For USA and UK-based brands, we work with budgets starting at $5,000–$8,000/month. We're built for ambitious growth-stage brands — not micro-budgets where performance marketing economics don't stack up.
How long before I see meaningful results? +
Our onboarding and audit phase takes 2 weeks. Campaign launch and the initial learning period runs through weeks 3–6. By month 2, you should see measurable CAC improvement and ROAS stabilisation. Most clients see compounding results from month 3 onwards as creative and audience learnings build.
Do you work on a retainer or performance-based model? +
We operate on a retainer model with performance incentives baked in. Our fee is structured as a fixed management retainer plus a performance bonus tied to hitting agreed ROAS or revenue targets. This keeps our incentives fully aligned with your growth.
Can you manage campaigns in multiple countries simultaneously? +
Absolutely — this is one of our core strengths. With offices and expertise in India, USA, UK, and UAE, we manage multi-market campaigns with localised creative, currency-adjusted bidding, and region-specific platform strategies running simultaneously.
What platforms do you specialise in for D2C? +
Our primary channels are Meta (Facebook & Instagram), Google Ads (including Shopping and Performance Max), TikTok, and Amazon. We also manage Pinterest, Snapchat, and programmatic display depending on the brand and category. Every channel recommendation is driven by your specific customer profile and margins.
Ready to scale your D2C brand?
Get a free, no-obligation audit of your current paid channels. We'll show you exactly where revenue is being left on the table.
Claim Your Free Audit →
What you get in the free audit
Full review of your current ad accounts & funnel
Identification of top 3 revenue leaks
Custom growth roadmap for your brand
ROAS & CAC benchmarks for your vertical
No commitment — 45-minute strategy call
Start Growing

Your most profitable
quarter starts here

Join 200+ D2C brands across India, USA, UK & UAE that trust Calibray to scale profitably. Get your free audit — no commitment, no fluff.

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