Calibray | D2C Performance Marketing Agency — USA, UK & India
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D2C Performance Marketing · Meta · Google · Amazon

Turn Your D2C Brand Into
a Revenue Machine

Full-funnel performance marketing engineered for 7 & 8-figure direct-to-consumer brands. We don't just run ads — we build scalable acquisition systems on Meta, Google, and Amazon that compound over time. Trusted by high-ticket D2C brands across USA, UK & India.

SK
AR
MJ
PL
+
130+ D2C brands already scaling with us
Blended ROAS
5.1×
↑ 84% from baseline
CAC Reduced
−47%
in 45 days
Revenue Gen.
$52M+
across 130+ brands
5.1×
Avg. Blended ROAS
$52M+
Revenue Generated
130+
D2C Brands Scaled
97%
Client Retention
Trusted by

Most agencies run your ads. We architect your entire customer acquisition engine — from first impression to repeat purchase — so every marketing dollar works harder than the last.

Why High-Ticket D2C Brands Hit a Growth Ceiling

You're spending significant budget on paid channels. But without a unified D2C strategy, every channel is an island — and you're paying the price.

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01

Paid Channels Running Independently

Meta, Google, and Amazon operating in silos with no unified attribution model. You're paying for the same customer three times across three platforms, inflating CAC and obscuring your true blended ROAS.

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02

Creative Fatigue Killing Ad Performance

Winning creatives decay fast in performance marketing. Without a systematic creative testing engine — new hooks, formats, and angles every two weeks — your CPMs climb while conversion rates collapse.

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03

Acquiring Customers with No Retention System

A D2C brand that pays full acquisition cost for every order will never reach profitability at scale. Email, SMS, and WhatsApp flows aren't optional — they're the difference between a 2× and a 6× LTV:CAC ratio.

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04

No Conversion Optimisation After the Click

You can drive traffic, but a slow website, weak product pages, and non-existent post-purchase flow means you're leaving 40–60% of your potential revenue on the table before the customer even decides.

Every Service Engineered for D2C Profitability

Not generic digital marketing. Every service is built for D2C brands that compete on owned and paid channels — and need every channel pulling in the same direction.

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Meta Ads — Full-Funnel D2C Acquisition
Prospecting, retargeting, and retention campaigns built specifically for D2C brands. We engineer the creative angle, audience architecture, and funnel structure that drives profitable new customer acquisition — not just impressions. Weekly creative refreshes keep CPMs low and ROAS high.
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Google Ads — Performance Max & Shopping
Search, Shopping, Performance Max, and YouTube campaigns optimised for D2C purchase intent. We go beyond keyword targeting — building feed quality, audience signals, and creative assets that teach Google's algorithm to find your highest-value buyers at the lowest CPA.
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Amazon Advertising — PPC, DSP & Brand Growth
Sponsored Products, Sponsored Brands, DSP, and full Amazon SEO managed as a unified brand-building system — not just a cost-per-click campaign. We grow your organic rank and paid efficiency simultaneously, making every ad dollar work twice as hard.
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Performance Creative Studio
D2C creative is our competitive edge. We produce scroll-stopping UGC-style videos, static ads, carousels, and landing page assets — each built around a proven direct-response framework. Every creative is A/B tested and iterated weekly based on real performance data, not subjective opinion.
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Retention Marketing — Email, SMS & WhatsApp
Post-purchase flows, win-back sequences, subscription upgrade campaigns, and loyalty programmes that dramatically increase LTV. For D2C brands in India: WhatsApp automation with personalised broadcast flows that convert at 4–6× the rate of email.
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Unified Analytics & Attribution — SellerOptic
Multi-touch attribution across Meta, Google, and Amazon in a single real-time dashboard. SellerOptic — our proprietary intelligence platform — gives you blended ROAS, channel-level CAC, cohort LTV, and competitor tracking. No more guessing which channel is actually driving revenue.

Built for Founders Who Demand Real Returns

We work exclusively with D2C brands that are serious about profitable scaling. If you want a partner that thinks like a shareholder — not a vendor — let's talk.

  • Dedicated D2C Growth Strategist per account
  • Daily, weekly & monthly revenue reporting
  • No lock-in contracts after 90-day onboarding
  • USA, UK & India market specialists
  • Onboarding in 5 business days
  • Meta Business Partner & Google Partner certified
  • In-house creative team — no outsourcing
Start With a Free Brand Audit →

Localised Strategy. Global Execution.

D2C consumer psychology, platform behaviour, and channel strategy differ fundamentally between markets. We have dedicated playbooks — not copy-paste templates — for each geography.

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United States

The world's most competitive D2C market demands best-in-class creative, pixel-perfect attribution, and an omnichannel presence. We manage Meta, Google, Amazon, TikTok Shop, and Walmart.com — with full-funnel strategies built for high-AOV American consumers.

Meta AdsGoogle ShoppingAmazon DSPTikTok ShopKlaviyo
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United Kingdom

A premium, trust-first D2C market where brand authority and social proof determine purchase decisions. We understand UK-specific buyer psychology, GDPR-compliant data strategies, and the nuances of scaling a high-ticket D2C brand on British social and search channels.

Meta UKGoogle AdsGDPRAmazon UKHigh-AOV
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India

The fastest-growing D2C ecosystem in the world, with unique dynamics around COD, vernacular content, and platform diversity. We manage Meta India, Google, Amazon.in, Flipkart, Meesho, and WhatsApp-first retention strategies built for Tier 1, 2 & 3 audiences.

Meta IndiaGoogleWhatsAppFlipkartCOD Funnels

From Audit to Scale in 5 Precise Steps

We don't run playbooks — we build bespoke growth systems. Here's exactly what happens when a high-ticket D2C brand partners with Calibray.

01
Deep Brand Audit
A comprehensive audit of your ad accounts, creative performance, funnel conversion rates, retention data, and competitive landscape. You receive a full report — whether we work together or not.
02
Growth Blueprint
A bespoke D2C growth roadmap: channel strategy, creative direction, audience architecture, retention flow design, and a 90-day revenue milestone plan. Nothing templated.
03
Build & Launch
Full campaign setup, creative production, retention flow builds, and analytics configuration — all live within 10 business days of sign-off. Zero delays.
04
Creative Testing Engine
Structured A/B testing of creative angles, hooks, landing pages, offers, and audiences every two weeks. We identify what drives the lowest CAC and scale it — fast.
05
Scale & Compound
Transparent attribution reports, budget reallocation toward proven channels, and continuous LTV optimisation. We scale what works and cut what doesn't — every single week.

Revenue Numbers That Tell the Story

Verifiable outcomes from real D2C brand partnerships. No vague percentage claims — actual revenue impact with context.

Skincare D2C · UK · Meta + Google
5.3×
Blended ROAS in 90 Days
Rebuilt the entire Meta funnel with new UGC creative angles and restructured Google Shopping. Reduced CAC by 44% while growing monthly D2C revenue by 82%. Retention flows added an additional 1.4× LTV multiplier.
"Calibray didn't just fix our ads — they rebuilt how we think about customer acquisition." — Founder, UK Skincare D2C Brand
Fashion D2C · India · Meta + WhatsApp
₹6.8Cr
Revenue in Q4 Campaign
Vernacular video creatives on Meta, WhatsApp broadcast sequences, and a COD-optimised funnel drove unprecedented Q4 revenue. Tier 2 & 3 city expansion — previously ignored — contributed 72% of total revenue.
"The India-specific playbook opened a market we had completely underestimated." — CEO, Fashion D2C India
Health & Wellness D2C · USA · Meta + Google
−49%
CAC Reduction in 60 Days
A complete creative audit, new hook-led video production, and Google Performance Max restructure cut customer acquisition cost nearly in half — while scaling total ad spend 2.8×. Net revenue grew 3.1× with improved margins.
"We now know exactly what we're paying to acquire a customer and why." — VP Marketing, US Wellness D2C

The Calibray Difference

Eight-figure D2C brands don't hire agencies. They hire growth partners. Here's what makes Calibray the partner that serious founders choose.

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D2C-First Thinking

We only work with D2C brands. Not e-commerce generalists, not B2B SaaS companies, not local service businesses. This focus means we understand D2C unit economics — LTV, contribution margin, payback period — and we optimise for them, not just ROAS.

Velocity of Testing

Most agencies test a new creative every month. We test 6–10 creative variations per week. This relentless testing velocity is how we find the 1 in 10 winning creative that 3× your ROAS — before your competitors do.

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Multi-Channel Attribution

SellerOptic, our proprietary analytics platform, gives you true blended ROAS across Meta, Google, and Amazon in one dashboard. No more arguing about which channel gets credit — just clear data on what's driving revenue.

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Cross-Market Expertise

Scaling from India to USA, or UK to India, requires more than a currency change. Consumer psychology, platform algorithms, creative formats, and funnel design differ dramatically. We have dedicated specialists — not generalists — for each market.

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Full-Funnel Ownership

We don't just run ads and send you a report. We own the entire funnel — from creative production and media buying to landing page optimisation, retention flows, and monthly revenue reviews. One team. One P&L focus.

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Aligned Incentives

Our retainer model is designed to grow with your brand. As your revenue scales, our engagement deepens. We're not incentivised to inflate ad spend — we're incentivised to make every dollar work harder than it did last month.

What Founders Say After Scaling with Calibray

We don't measure success by awards or agency rankings. We measure it by the brands that grew, the founders who compounded, and the outcomes that speak for themselves.

"
★★★★★

We had worked with four agencies before Calibray. The difference was immediate and undeniable — they understood D2C unit economics, not just ad mechanics. Our blended ROAS went from 2.1 to 5.3 in the first quarter while we actually reduced total ad spend by 15%.

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Sanya Kapoor
Founder, Glow Ritual — UK D2C Skincare
"
★★★★★

Calibray's India D2C playbook is genuinely in a different league. They understood our COD audience, built WhatsApp flows that convert at 12%, and unlocked Tier 2 markets we had completely overlooked. We went from ₹30L to ₹1.8Cr per month in eight months.

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Arjun Reddy
CEO, StyleVault — India D2C Fashion
"
★★★★★

The SellerOptic attribution dashboard changed every budget conversation we have. We can see, in real time, which creative, which channel, and which audience is generating the most profitable customers. We scaled spend 4× with zero degradation in ROAS or profitability.

MJ
Marcus James
VP Marketing, NutriPulse — USA D2C Wellness
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★★★★★

Their creative testing velocity is unlike anything I've seen. We were testing one ad a month — they moved us to eight variations per week. Within 30 days we found a winning creative format that cut our Meta CAC by 52%. The in-house creative team is the real differentiator.

PL
Priya Lakhani
Co-Founder, BoldSkin — India & UK D2C

Ready to Build a
Profitable D2C Brand?

Book a free 45-minute brand strategy call. We'll audit your current paid channels, identify your biggest growth leaks, benchmark your metrics against top D2C performers, and show you exactly what a profitable scaling system looks like for your brand.

Free, detailed multi-channel audit report
No commitment, no pitch deck, no pressure
Response within 4 business hours
Benchmarked against 130+ D2C brands in your category
Meta Business Partner & Google Partner certified
USA, UK & India market specialists on every call

Book Your Free Strategy Call

We only take on 4–6 new D2C brand partners per month. Reserve your spot now.

🎉 Application received. Our team will review your brand and reach out within 4 business hours.

✓ Free audit  ·  ✓ No obligation  ·  ✓ Response within 4 hours  ·  ✓ Limited spots

The Questions Serious Founders Ask

What type of D2C brands does Calibray work with?
We exclusively work with direct-to-consumer brands in the $500K–$50M annual revenue range. Our sweet spot is high-ticket D2C products in beauty, wellness, fashion, home, food, and lifestyle — brands with strong product-market fit that are ready to scale profitably, not just grow top-line revenue at any cost.
What is the minimum engagement to work with Calibray?
For full D2C growth partnerships, minimum monthly ad spend is $5,000 USD (or equivalent) across channels. Management retainers start at $3,000/month. India market engagements start from ₹2L/month. Standalone creative, retention marketing, and analytics retainers are available from $1,500/month.
How quickly will we see measurable results?
Most brands see measurable CAC improvement within 30 days as we implement quick wins from the audit. Full ROAS optimisation and retention system impact typically compound through months 2 and 3. We set transparent, honest benchmarks from the first call — not vanity projections designed to win your business.
Are brands locked into long-term contracts?
No. After an initial 90-day onboarding period, all engagements move to month-to-month. We retain clients through results, not legal lock-in. Our average client tenure is 22+ months because the compounding returns consistently exceed the cost of the partnership — and founders know it.
Can Calibray manage multi-market D2C strategy simultaneously?
Yes — multi-market D2C strategy is one of our core capabilities. Several brand partners sell simultaneously in India, UK, and USA with fully localised creative, media strategy, and retention systems in each market. Our market specialists collaborate in real-time, and SellerOptic gives you unified performance visibility across all geographies.
What makes Calibray different from a standard performance agency?
Most performance agencies optimise for ROAS on a single channel. We optimise for blended profitability across the entire D2C funnel — acquisition, conversion, retention, and lifetime value. We own the creative, the media buying, the retention system, and the attribution infrastructure. The result is a compounding growth engine, not a platform-dependent ROAS number that collapses when you pause the ads.
What is SellerOptic?
SellerOptic is Calibray's proprietary D2C analytics and attribution platform. It unifies performance data from Meta, Google, Amazon, Klaviyo, and Shopify into a single real-time dashboard — giving brand owners true blended ROAS, channel-level CAC, cohort LTV analysis, competitor benchmarking, and creative performance scoring. It's the data infrastructure that separates informed scaling decisions from expensive guesswork.